Client Department (Media Planning)·London·
The Goodstuff Planning Manager gives Goodstuffers the opportunity to start taking responsibility for running client briefs through the agency and for campaign performance. They have a firm grasp of the building blocks of what makes effective and inventive media plans and work in close collaboration with the planning and investment teams to make them happen. They build strong relationships with clients, and consistently deliver on the fundamentals of how to delight them on a daily basis. They effectively delegate to those in supporting roles to enable them to deliver excellent work and grow their knowledge.
Reporting to Planning Director.
Translate strategies into media ideas and plans, demonstrating a strong understanding of how each channel works within the overall strategy
Write directional and inspiring investment briefs with clear deadlines and deliverables
Work closely with Investment to produce media plans that are effective and optimised
Develop a thorough understanding of how a clients campaign is working and make optimisation recommendations along with Investment
Lead the formulation of new plans in channels clients are already using
Develop and understanding of the emerging techniques and opportunities that relate to accountable, results driving ATL media
Understand the main ways of measuring campaign effectiveness and their relative strengths and weaknesses
Cultivate strong Goodstuffer relationships across departments
Take on line management responsibility and help grow and develop direct reports on a daily basis
Develop a clear understanding of the roles, responsibilities and workflow across the team
Manage the day to day running of accounts and seamless management of media plans
Develop close client relationships
Demonstrate good understanding of your clients’ business challenges, objectives and KPIs
Lead client status meetings and ensure accurate and timely delivery of status reports and follow through
Write and deliver clear and compelling client presentations
Train junior team members on financial best practice and oversee finance processes
Support direct reports in efficient management of invoicing processes and quick issue resolution
A mix of Performance & Brand craft skills, with experience in performance planning a must.
Creative, analytical and numerical ability - highly proficient in excel (pivot tables, vlookups etc)
Experience with clients that focus on data, analytics and measurement.
Charity sector experience would be ideal but not essential
Previous experience in Media Buying would be a valuable skillset but not essential
Good knowledge of the fundamentals of media best practice
A passion for media effectiveness and the creation of ideas
A can-do attitude and positive approach, even in challenging situations
Strong communication and presentation skills (written and oral)
Confident, committed and professional
Good team player who is also a self-starter
Organised and excellent attention to detail
Effective time management skills and ability to manage multiple workstreams
Ability to think around problems and get to inventive solutions
Made of different stuff
Goodstuffers are a group of individuals made of different stuff. Collectively we shine in support of our mission: to be the World’s most inventive media agency. Our invention is born out of divergent thinking in an inclusive environment which comes together to create something truly original and good. Truly Goodstuff.
To support this, we have an Equal Opportunities Policy; except we call ours the Do the Right Thing Policy. It’s simple. We believe in fairness. That means, first and foremost, we recruit on merit and ability. We treat each other, fairly, with dignity and respect – we give a shit. We create an inclusive environment in which everyone belongs. When we recruit, promote, train, or reward we do that on the basis of aptitude and ability. We help and encourage everyone at Goodstuff to realise their full potential.
Any form of discrimination or harassment, less favourable treatment, or victimisation based on age, disability, gender reassignment, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation will not be tolerated.