ANALYTICS DIRECTOR

THE REQUIREMENTS

  • Significant media agency analytics team experience
  • Experience working with statistical modelling, with a focus on timeseries regression, comfortable applying these methods for broader uses and suggesting alternative techniques (Bayesian/ML/nesting)
  • Experience with media testing (uplift, A/B, deterministic / attributable)
  • Python, R or SQL working knowledge
  • Experience of a range of data visualisation platform – esp Datarama, Power BI and GDS
  • Expert level understanding of Google Analytics
  • Knowledge of econometric modelling techniques, statistical tests and experience of modelling software
  • Knowledge of attribution techniques
  • Significant experience in line management & people development
  • Good presentation skills, esp communicating technical detail to non-technical audiences
  • Interest in inventive approaches and techniques – evidenced
  • Ability to connect analytics options to media planning and buying activities
  • Experience of the following would be ideal but not necessary;
    • 1st Party data matching
    • Propensity modelling
    • CDP / DMPs
    • Statistical segmentation
    • Big Data

IN DETAIL

MANAGEMENT & LEADERSHIP

  • Work alongside partner to evolve the product – levelling up our analytical and effectiveness offering initially but then creating something distinctive
  • Day-to-day leadership of the analytics team – managing types of analysis, quality of the output and looking for process efficiencies wherever possible
  • Lead the relationship with relevant third parties (specialists, consultancies)
  • Promote the possibilities of smart analytical work to the client planning and investment teams
  • Line management of senior analyst / analytics manager

CRAFT

  • Good knowledge and experience of a range of analytical techniques
  • Supporting team on any knowledge gaps
  • Turn the outputs of analysis into actionable, real world direction.
  • Technical guidance for team – choosing the right techniques and implementing correctly
  • Comfortable suggesting relevant statistical testing on significance

CLIENTS

  • Present results to clients and / or internal Goodstuff teams
  • Define the best way for clients to get more from their data
  • Develop ongoing relationships with key client customers for analytics work
  • Have informed and intelligent conversations with clients about the data they have and how it is sourced, stored and visualised.

CULTURE

  • Embody the Goodstuff values and take an active part in our vibrant internal culture.
  • Build and maintain a sense of togetherness and team spirit
  • Over time, take a role in evolving the agency planning process by adding more analytical elements

COMMERCIAL

  • Understand the costs associated with delivering the work of the team
  • Look for opportunities to generate incremental revenue for analytics project work
  • Offer credible foresight on industry direction
  • Input into new business pitches, suggesting analysis and exploration that creates insight and direction and defining measurement and effectiveness frameworks
  • Maintain the relationships with third parties, including monitoring costs / value


 

Or, know someone who would be a perfect fit? Let them know!

London

Corinthian House
W1T 7RJ London Directions work@goodstuff.co.uk 020 3823 4800

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